Generative Motion

Brand ⬝ AstraZeneca ⬝ Breztri
Category ⬝ AI
Project ⬝ LAMA
Agency ⬝ Edelman
AI Studio ⬝ Overture Studios
Director ⬝ Ryan Ebner
ECD ⬝ Stewart Hendler
EP ⬝ Brian Keegan
AI Production Lead ⬝ Aesli Grandi
AI Creative Lead Motion ⬝ O’Connor Hartnett
AI Creative Lead Stills ⬝ Kim-Minh Huberwald
AI Motion ⬝ Sean Steigemeier & John Steinmeyer
VFX Supervisor ⬝ Kevin Pierce
Nuke ⬝ Nabil Schiantarelli &  Jadan Duffin
Storyboard Artist ⬝ Joseph Catapano
Colorist ⬝ Loren White
Audio Mix ⬝ Another Country
Retouching House ⬝ Chroma New York

The Approach

The production required constant adaptation as creative, performance and compliance needs shifted throughout the project. We moved quickly through significant mid-project pivots…adjusting workflows, resources and priorities while keeping the work moving through rigorous creative and legal review.

The AI team was tasked with achieving highly specific, anatomically believable animal performances, while editorial and AI motion generation ran concurrently…allowing performances and edits to evolve together before moving into post and finishing.

My Role

AI Production Lead. Led the production from development through final delivery, managing scope, budget, schedule, staffing and approvals while quickly adapting the production as needs changed. Oversaw AI generation through editorial, post and final finishing.

Generative Stills